Chief Product Officer
Slytrunk, Carlsbad, California
- Own product strategy and cross-functional delivery for a 30+ person digital product studio, with final product authority across two to three concurrent programs.
- Repositioned the firm from engineering staff augmentation to integrated product teams, and built the Product function from scratch.
- Defined FanCapital's platform strategy from concept through multi-property scale: reusable identity, loyalty, personalization, commerce, data, and sponsor-activation capabilities over a Snowflake data lake, adopted across 10+ live products. The portfolio grew registered users 2,296% and direct-to-consumer revenue 12,249%.
- Led Williams Racing's evolution from a corporate website into an integrated global platform spanning web, mobile, live data, identity, loyalty, content, and sponsor activation, growing the registered audience from zero to 1.5M+.
- Conceived Adaptive Draft Rank for NFL Fantasy+, designed the recommendation logic and data behavior, and led delivery across NFL executives, engineering, design, analytics, and commercial teams.